JULY’S CIRCLE - SPECIAL FEATURES

Topic: How can you use digital trade events to connect with new buyers, re-connect with existing customers, and increase sales? Over the past year, digital trade shows took the place of in-person events and even as the pandemic subsides in the US market digital platforms continue to be important tools for B2B marketing. Karen Gibbs from ByHand Consulting will share their experience working with global artisan brands on digital trade events and share key tips for maximizing results. We will discuss the role digital trade events play in a customer's journey and the digital marketing tools and communication plans needed to cultivate the customers you connect with online. We hope this will help prepare you for Handmade Futures Summit 2021!

Recording: Please contact us for viewing.

JUNE’S CIRCLE

Topic: In this month's circle, we will talk about best practices for keeping in contact with your buyer list - current and prospective buyers. The T+I team will also explain the buyer strategy for the upcoming Handmade Futures Summit to widen the profile of buyers who will attend and ensure success!

Recording: Please contact us for viewing.

May’s Circle

Topic: In this circle, we reflected on learnings from last year's inaugural digital summit and the outcomes from the HFS 2020. Then we will have a peek at the layout of 2021 HFS, discussing opportunities for members to share ideas and take part in planning for the summit.

Recording: Please contact us for viewing.

APRIL’S CIRCLE - SPECIAL FEATURES

Topic: Building on the benefits of community tourism presented by Planeterra in April’s circle, “The idea behind community tourism is about forging a greater sense of connectedness between all people regardless of the geographical, racial, social, economic or cultural background while travelling and at home.” Community tourism seeks to transform the tourism industry and build up local communities by empowering community members, especially women, to engage directly with the tourist sector.

Recording: Please contact us for viewing.